Facebook is the biggest social network online and there is always people
online no matter what time you log on. Now there is big opportunities in Facebook and its very clear when they have over 400 million users. Now obviously not everyone is going to see it but a lot of people will and you can target the right people. To make some good money all you need is a targeted offer and bring it in front of people who are interested in it.
- Set the daily budget you are comfortable with
- Adjust your daily budget at anytime
- Choose to pay only when people click (CPC) or see your ad (CPM)
You have many different options when targeting what kind of people you want to see your ad.
For example: Location, Age, Birthday Sex, Keywords, Education, Workplace, Relationship, Language, Interests, Connections.
Major Tip: Do not direct any ads to a sales page, trust me from experience that you need to get them into a easy cpa offer or your landing page.
Now once you set the targeting up then its time to run some campaigns and make sure you target everything. A good site for free tracking is tracking202. The primary things to monitor are clicks, click through rates (CTR), actions, action rates, and CPC. Each of these variables will differ depending on what type of campaign that you’re running but in theory, the more targeted your ad, the higher click through rate you should have. Additionally, your click through rate will tend to go down over time as your entire target population views your ad and decides whether or not they want to respond.
Once you have gotten some results then split test offers and demographics to see if you can make a more profitable campaign. Also make sure that you are doing some split tests on your creatives for your ad. If something is not working then right a completely new ad. One of the best way to find profitable ads is by looking on Google and private websites that display ads. Then you can transfer that over into Facebook but make sure its an ad that has been up for some time. Improving your advertising is something that takes time and patience. On Facebook, marketing is about relationships, not immediate sales, so set your budgets and advertising plans with that in mind. Facebook advertising is still a relatively new offering and marketers are just beginning to understand how to use these advertisements most effectively.
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